The Average Cost of Customizing a Shopify Theme: An Expert's Perspective

Shopify has become one of the most popular e-commerce platforms in recent years, and for good reason. With its user-friendly interface, customizable themes, and extensive app store, it's no wonder that many businesses are choosing to build their online stores on Shopify. However, while Shopify offers a wide range of pre-made themes to choose from, many businesses want to stand out from the crowd and have a unique online presence. This is where customizing a Shopify theme comes into play.

What is a Shopify theme?

A Shopify theme is essentially a template that determines the overall design and layout of your online store. It includes features such as color schemes, fonts, and page layouts.

Shopify offers both free and paid themes, with the paid themes offering more advanced customization options.

Why customize a Shopify theme?

While the pre-made themes on Shopify are great for getting started, they may not fully align with your brand or business needs. Customizing a theme allows you to have complete control over the design and functionality of your online store.

The cost of customizing a Shopify theme

Now, let's get to the main question - how much does it cost to hire a developer to customize a Shopify theme?The cost can vary greatly depending on several factors such as the complexity of the customization, the experience level of the developer, and the location of the developer.

Complexity of customization

The more complex the customization, the higher the cost will be. For example, if you want to completely revamp your theme with custom coding and advanced features, it will cost more than simply changing the color scheme and adding a few custom sections.

Experience level of the developer

Experienced developers with a strong portfolio and a proven track record will typically charge more for their services. However, this also means that you can expect a higher quality of work and a smoother customization process.

Location of the developer

The location of the developer can also play a role in the cost.

Developers from countries with a lower cost of living may offer lower rates compared to those from countries with a higher cost of living.

The average cost

Based on our research, the average cost of hiring a developer to customize a Shopify theme ranges from $500 to $5000. However, this is just an estimate and the actual cost can be higher or lower depending on the factors mentioned above.

Other factors to consider

Aside from the cost of hiring a developer, there are other factors to consider when customizing a Shopify theme. These include the time frame for completion, communication with the developer, and ongoing maintenance costs.


Customizing a Shopify theme can be a worthwhile investment for businesses looking to create a unique online presence. While the cost may seem high, it's important to remember that this is an investment in your brand and can ultimately lead to increased sales and customer satisfaction.

Christopher Fuesting
Christopher Fuesting

Amateur beer expert. Lifelong travel practitioner. Freelance pop culture enthusiast. Avid social mediaholic. Incurable food guru. Passionate coffee nerd.